I started in Information Systems, learning that successful products are built on logic and measurable results. Along the way, I discovered that design is the most powerful tool to bridge that logic with user action. Over the past 4 years, I have moved from launching high-growth consumer apps to refining complex enterprise ecosystems. My goal is to turn interfaces into revenue engines. This focus on performance has enabled me to drive over 100,000 downloads and boost feature adoption by 392%, proving that impactful design doesn't just look good, it delivers tangible business growth.